Chad Lupkes' Genealogy Website

WHAT MADE US BUY

1. Cadillac.

   1. Lack of critical analysis of the problems, reinforced by

      1. The magic name of Cadillac.

      2. The appearance of the car.

      3. Mershow?

   2. The presence of a super-salesman.

   3. Misunderstanding between man and wife.

   4. Urgent need for a car.

   5. Lack of critical analysis of the character and integrity of the salesman.
      

2. Packard.

   1. We liked the product.

      1. Roominess.

      2. Appearance.

   2. We objected to the sales methods of the sellers of competing products, especially Olds and Starchief.

   3. We objected to one feature of the Buick.

   4. A smooth salesman - Rasmerson?

   5. Complete lack of critical analysis, reinforced by

      1. The bluff, outspoken behavior of Wilson, the mechanic.

      2. The name Packard.

   6. Urgency.
      

3. Bendix Duomatic.

   1. A lack of critical analysis.

   2. Only one available at wholesale price.

   3. We bought a Duomatic because the space was too small for two machines.

   4. Urgency.

   5. Lack of time to shop.

   6. No method of ascertaining quality.

4. The glass boat

   1. Urgency.

   2. Lack of time to shop.

   3. Chance to buy wholesale.

   4. Good salesman.

   5. Lack of critical analysis reinforced by

      1. Lack of experience with outboard motor boats.

      2. My liking of boats

      3. I felt successful.

   6. The price seemed very reasonable compared to a 16' Bell Boy.

5. Guiberson Building

   1. A clever salesman, who built up the sale.

   2. I liked the building.

   3. It offered an apparant escape from disagreeable struggles.

   4. The quiet charm of the valley.

   5. The painless terms.

   6. The fulfillment of years of dreaming of owning income property, coupled with futile attempts to own it.

   7. Lack of critical analysis of the seller and of the product.

   8. Prestige.
      

6. First Model T Ford

   1. Lack of critical analysis, reinforced by

      1. Lack of experience with cars.

      2. Lack of knowledge about cars.

   2. Urgent need for a car.

   3. Painless price.

   4. It offered escape from something unpleasant: the long walk to and from the bus.
      

7. Oldsmobile and Chevrolet.

   1. Painless price.

   2. Urgent need.

   3. Escape from having to fix the other broken down cars.
      

8. 1111 Sam St.

   1. A good buy.

   2. Wayne went along to keep the peace.

   3. Lack of conscious critical analysis.

   4. The price and terms seemed reasonable.

   5. Wayne's kindness; did not want to inconvenience Sam by refusing to complete the sale when the facts became known.
      

9. Lake Morton Lot.

   1. Felt successful.

   2. Lack of critical analysis of

      1. Swamp.

      2. Muddy, stinking water.

      3. Muddy beach.

      4. Closeness of neighbors.

   3. It offered fulfillment of a long dream.

   4. Liked Lake Morton.